A report published on Forbes.com suggests that Apple has over stated the iPhone, The analyst thinks Apple did not make the right choice when selecting Cingular as exclusive carrier in the United States, because it may lose customers under contract with other major US carriers.
“Worldwide shipments of converged mobile devices (i.e. smartphones) increased 42% year-over-year to 80.5 million units in 2006. It also remains under-penetrated and offers plenty of growth potential. But the bad news is that it currently represents less than 10% of the total number of handsets likely sold last year. This suggests a much smaller market for the iPhone than one might assume. Even if the growth in smart phones could support the sale of 10 million iPhones by 2008, Apple’s own strategic decisions could easily prevent the company from meeting its target. The most limiting of these is its decision to offer the product only through AT&T.”
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